Helloo

Helloo

I’m a Product Designer, currently studying MA in Design Management at London College of Communication, UAL.

Previously worked as an UI/UX Designer at TATA Elxsi.

Designed across industries like Sports, Media, Entertainment, CMS, Chemical Engineering, and B2B SaaS, bringing versatility and depth to every project.

I’m a Product Designer, currently studying MA in Design Management at London College of Communication, UAL.

Previously worked as an UI/UX Designer at TATA Elxsi.

Designed across industries like Sports, Media, Entertainment, CMS, Chemical Engineering, and B2B SaaS, bringing versatility and depth to every project.

Awards

Projects

Projects

The making of: Order & Chaos

beIN Sports

Redesigned the sports website for Euro 2024 for the MENA region, focusing on content discovery, video consumption, and engagement. A modular and agile, user-first approach led to 3x video views/session, +518% engagement, and a +105% boost in site retention maximizing tournament-time impact

Project Duration:

1 Year

beIN Sports

Redesigned the sports website for Euro 2024 for the MENA region, focusing on content discovery, video consumption, and engagement. A modular and agile, user-first approach led to 3x video views/session, +518% engagement, and a +105% boost in site retention maximizing tournament-time impact

Project Duration:

1 Year

UI/UX

Design System

UI/UX

Design System

beIN Sports

Redesigned the sports website for Euro 2024 for the MENA region, focusing on content discovery, video consumption, and engagement. A modular and agile, user-first approach led to 3x video views/session, +518% engagement, and a +105% boost in site retention maximizing tournament-time impact

Project Duration:

1 Year

UI/UX

Design System

Cognitive Compass

Navigation is an essential system woven into the everyday lives of nearly everyone. While the neurodivergent community is well defined, not all needs are visible. Many people exist on the edge between neurotypical and neurodivergent, able to navigate but underserved by fast, noisy, and cluttered systems. This makes travel cognitively taxing and stressful, leading to anxiety, reduced autonomy, and lost engagement and revenue for businesses unaware they are pushing people away.

Project Duration:

Ongoing

Cognitive Compass

Navigation is an essential system woven into the everyday lives of nearly everyone. While the neurodivergent community is well defined, not all needs are visible. Many people exist on the edge between neurotypical and neurodivergent, able to navigate but underserved by fast, noisy, and cluttered systems. This makes travel cognitively taxing and stressful, leading to anxiety, reduced autonomy, and lost engagement and revenue for businesses unaware they are pushing people away.

Project Duration:

Ongoing

Research

Strategy

Speculation

Research

Strategy

Speculation

Soter Safety Consultancy

Developed a go-to-market strategy for Soter to launch HAZOP Edge, a B2B app aimed at redefining legacy HAZOP processes and breaking into a rigid, resistant industry. To help capture 5% of the UK HAZOP market, we designed a two-fold approach: a product-led strategy driven by a UI/UX proof of concept, supported by a detailed GTM strategy and execution roadmap

Project Duration:

10 weeks

Soter Safety Consultancy

Developed a go-to-market strategy for Soter to launch HAZOP Edge, a B2B app aimed at redefining legacy HAZOP processes and breaking into a rigid, resistant industry. To help capture 5% of the UK HAZOP market, we designed a two-fold approach: a product-led strategy driven by a UI/UX proof of concept, supported by a detailed GTM strategy and execution roadmap

Project Duration:

10 weeks

UI/UX

Roadmap

B2B

UI/UX

Roadmap

B2B

What do my colleagues have to say?

What do my colleagues have to say?

deepikaraju09@gmail.com

©2025 | Designed & Developed by me

LinkedIn

deepikaraju09@gmail.com

©2025 | Designed & Developed by me

LinkedIn

Helloo

I’m a Product Designer, currently studying MA in Design Management at London College of Communication, UAL.

Previously worked as an UI/UX Designer at TATA Elxsi.

Designed across industries like Sports, Media, Entertainment, CMS, Chemical Engineering, and B2B SaaS, bringing versatility and depth to every project.

Awards

Projects

The making of: Order & Chaos

beIN Sports

Redesigned the sports website for Euro 2024 for the MENA region, focusing on content discovery, video consumption, and engagement. A modular and agile, user-first approach led to 3x video views/session, +518% engagement, and a +105% boost in site retention maximizing tournament-time impact

Project Duration:

1 Year

UI/UX

Design System

beIN Sports

Redesigned the sports website for Euro 2024 for the MENA region, focusing on content discovery, video consumption, and engagement. A modular and agile, user-first approach led to 3x video views/session, +518% engagement, and a +105% boost in site retention maximizing tournament-time impact

Project Duration:

1 Year

UI/UX

Design System

Cognitive Compass

Navigation is an essential system woven into the everyday lives of nearly everyone. While the neurodivergent community is well defined, not all needs are visible. Many people exist on the edge between neurotypical and neurodivergent, able to navigate but underserved by fast, noisy, and cluttered systems. This makes travel cognitively taxing and stressful, leading to anxiety, reduced autonomy, and lost engagement and revenue for businesses unaware they are pushing people away.

Project Duration:

Ongoing

Research

Strategy

Speculation

Soter Safety Consultancy

Developed a go-to-market strategy for Soter to launch HAZOP Edge, a B2B app aimed at redefining legacy HAZOP processes and breaking into a rigid, resistant industry. To help capture 5% of the UK HAZOP market, we designed a two-fold approach: a product-led strategy driven by a UI/UX proof of concept, supported by a detailed GTM strategy and execution roadmap

Project Duration:

10 weeks

UI/UX

Roadmap

B2B

What do my colleagues have to say?

deepikaraju09@gmail.com

©2025 | Designed & Developed by me

LinkedIn