
Helloo
Helloo
I’m a Product Designer, currently studying MA in Design Management at London College of Communication, UAL.
Previously worked as an UI/UX Designer at TATA Elxsi.
Designed across industries like Sports, Media, Entertainment, CMS, Chemical Engineering, and B2B SaaS, bringing versatility and depth to every project.
I’m a Product Designer, currently studying MA in Design Management at London College of Communication, UAL.
Previously worked as an UI/UX Designer at TATA Elxsi.
Designed across industries like Sports, Media, Entertainment, CMS, Chemical Engineering, and B2B SaaS, bringing versatility and depth to every project.
Projects
Projects
The making of: Order & Chaos
beIN Sports
Redesigned the sports website for Euro 2024 for the MENA region, focusing on content discovery, video consumption, and engagement. A modular and agile, user-first approach led to 3x video views/session, +518% engagement, and a +105% boost in site retention maximizing tournament-time impact
Project Duration:
1 Year
beIN Sports
Redesigned the sports website for Euro 2024 for the MENA region, focusing on content discovery, video consumption, and engagement. A modular and agile, user-first approach led to 3x video views/session, +518% engagement, and a +105% boost in site retention maximizing tournament-time impact
Project Duration:
1 Year
UI/UX
Design System
UI/UX
Design System
beIN Sports
Redesigned the sports website for Euro 2024 for the MENA region, focusing on content discovery, video consumption, and engagement. A modular and agile, user-first approach led to 3x video views/session, +518% engagement, and a +105% boost in site retention maximizing tournament-time impact
Project Duration:
1 Year
UI/UX
Design System

Cognitive Compass
Navigation is an essential system woven into the everyday lives of nearly everyone. While the neurodivergent community is well defined, not all needs are visible. Many people exist on the edge between neurotypical and neurodivergent, able to navigate but underserved by fast, noisy, and cluttered systems. This makes travel cognitively taxing and stressful, leading to anxiety, reduced autonomy, and lost engagement and revenue for businesses unaware they are pushing people away.
Project Duration:
Ongoing
Cognitive Compass
Navigation is an essential system woven into the everyday lives of nearly everyone. While the neurodivergent community is well defined, not all needs are visible. Many people exist on the edge between neurotypical and neurodivergent, able to navigate but underserved by fast, noisy, and cluttered systems. This makes travel cognitively taxing and stressful, leading to anxiety, reduced autonomy, and lost engagement and revenue for businesses unaware they are pushing people away.
Project Duration:
Ongoing
Research
Strategy
Speculation
Research
Strategy
Speculation

Soter Safety Consultancy
Developed a go-to-market strategy for Soter to launch HAZOP Edge, a B2B app aimed at redefining legacy HAZOP processes and breaking into a rigid, resistant industry. To help capture 5% of the UK HAZOP market, we designed a two-fold approach: a product-led strategy driven by a UI/UX proof of concept, supported by a detailed GTM strategy and execution roadmap
Project Duration:
10 weeks
Soter Safety Consultancy
Developed a go-to-market strategy for Soter to launch HAZOP Edge, a B2B app aimed at redefining legacy HAZOP processes and breaking into a rigid, resistant industry. To help capture 5% of the UK HAZOP market, we designed a two-fold approach: a product-led strategy driven by a UI/UX proof of concept, supported by a detailed GTM strategy and execution roadmap
Project Duration:
10 weeks
UI/UX
Roadmap
B2B
UI/UX
Roadmap
B2B

What do my colleagues have to say?
What do my colleagues have to say?
Sayal Riyaz
Senior UX Designer @ TATA Elxsi
I had the pleasure of working with Deepika at Tata Elxsi, and she’s an outstanding design professional. On the beIN Sports project, she confidently led key tasks, guiding our five-member team with clarity and focus. Her calm “we’ll get it done” attitude, even under pressure, stood out.
She balanced creative thinking with business needs, built strong client trust quickly, and collaborated seamlessly across teams. Deepika brings fresh ideas, ownership, and impact, she’d be a valuable asset anywhere.
Chandrashekar Seivur
Principal Experience Designer @ TATA Elxsi
Deepikaa Raju has shown exceptional dedication, creativity, and strong work ethics at Tata Elxsi. With a solid grasp of technology and design thinking, paired with deep visual design expertise, she quickly became an invaluable team member.
Her adaptability shines across domains from Ad Tech to Digital News Media, and on the sports platform project she brought meticulous attention to UI design. Passionate and consistent, she always delivers results that make a lasting impact
Vikram Roy
Senior UI/UX Designer @ LTIMindtree
I had the privilege of seeing Deepika grow from an intern into an indispensable full-time designer. In both roles, she consistently exceeded expectations with her creativity and execution.
Beyond her talent, what sets her apart is her efficient communication and adaptability. She can fit any brief while maintaining exceptional quality, making her both an asset to any project and a joy to work with.
Sambit Kumar Pradhan
Assistant Director @ UID
Deepikaa shows a strong aptitude for independent inquiry, critical thinking, and innovative problem-solving. Skilled in UX research, system design, illustration, and branding, she brings a special focus on inclusive design and contextual research.
Her work blends thoughtful analysis with refined aesthetics, leading to well-informed design decisions. With empathy, sensitivity, and a commitment to continuous learning, she is always evolving as a designer.
These qualities make her an excellent fit for UX roles that demand innovation, user experience excellence, and growth.
Sayal Riyaz
Senior UX Designer @ TATA Elxsi
I had the pleasure of working with Deepika at Tata Elxsi, and she’s an outstanding design professional. On the beIN Sports project, she confidently led key tasks, guiding our five-member team with clarity and focus. Her calm “we’ll get it done” attitude, even under pressure, stood out.
She balanced creative thinking with business needs, built strong client trust quickly, and collaborated seamlessly across teams. Deepika brings fresh ideas, ownership, and impact, she’d be a valuable asset anywhere.
Chandrashekar Seivur
Principal Experience Designer @ TATA Elxsi
Deepikaa Raju has shown exceptional dedication, creativity, and strong work ethics at Tata Elxsi. With a solid grasp of technology and design thinking, paired with deep visual design expertise, she quickly became an invaluable team member.
Her adaptability shines across domains from Ad Tech to Digital News Media, and on the sports platform project she brought meticulous attention to UI design. Passionate and consistent, she always delivers results that make a lasting impact
Vikram Roy
Senior UI/UX Designer @ LTIMindtree
I had the privilege of seeing Deepika grow from an intern into an indispensable full-time designer. In both roles, she consistently exceeded expectations with her creativity and execution.
Beyond her talent, what sets her apart is her efficient communication and adaptability. She can fit any brief while maintaining exceptional quality, making her both an asset to any project and a joy to work with.
Sambit Kumar Pradhan
Assistant Director @ UID
Deepikaa shows a strong aptitude for independent inquiry, critical thinking, and innovative problem-solving. Skilled in UX research, system design, illustration, and branding, she brings a special focus on inclusive design and contextual research.
Her work blends thoughtful analysis with refined aesthetics, leading to well-informed design decisions. With empathy, sensitivity, and a commitment to continuous learning, she is always evolving as a designer.
These qualities make her an excellent fit for UX roles that demand innovation, user experience excellence, and growth.
Sayal Riyaz
Senior UX Designer @ TATA Elxsi
I had the pleasure of working with Deepika at Tata Elxsi, and she’s an outstanding design professional. On the beIN Sports project, she confidently led key tasks, guiding our five-member team with clarity and focus. Her calm “we’ll get it done” attitude, even under pressure, stood out.
She balanced creative thinking with business needs, built strong client trust quickly, and collaborated seamlessly across teams. Deepika brings fresh ideas, ownership, and impact, she’d be a valuable asset anywhere.
Chandrashekar Seivur
Principal Experience Designer @ TATA Elxsi
Deepikaa Raju has shown exceptional dedication, creativity, and strong work ethics at Tata Elxsi. With a solid grasp of technology and design thinking, paired with deep visual design expertise, she quickly became an invaluable team member.
Her adaptability shines across domains from Ad Tech to Digital News Media, and on the sports platform project she brought meticulous attention to UI design. Passionate and consistent, she always delivers results that make a lasting impact
Vikram Roy
Senior UI/UX Designer @ LTIMindtree
I had the privilege of seeing Deepika grow from an intern into an indispensable full-time designer. In both roles, she consistently exceeded expectations with her creativity and execution.
Beyond her talent, what sets her apart is her efficient communication and adaptability. She can fit any brief while maintaining exceptional quality, making her both an asset to any project and a joy to work with.
Sambit Kumar Pradhan
Assistant Director @ UID
Deepikaa shows a strong aptitude for independent inquiry, critical thinking, and innovative problem-solving. Skilled in UX research, system design, illustration, and branding, she brings a special focus on inclusive design and contextual research.
Her work blends thoughtful analysis with refined aesthetics, leading to well-informed design decisions. With empathy, sensitivity, and a commitment to continuous learning, she is always evolving as a designer.
These qualities make her an excellent fit for UX roles that demand innovation, user experience excellence, and growth.
Sayal Riyaz
Senior UX Designer @ TATA Elxsi
I had the pleasure of working with Deepika at Tata Elxsi, and she’s an outstanding design professional. On the beIN Sports project, she confidently led key tasks, guiding our five-member team with clarity and focus. Her calm “we’ll get it done” attitude, even under pressure, stood out.
She balanced creative thinking with business needs, built strong client trust quickly, and collaborated seamlessly across teams. Deepika brings fresh ideas, ownership, and impact, she’d be a valuable asset anywhere.
Chandrashekar Seivur
Principal Experience Designer @ TATA Elxsi
Deepikaa Raju has shown exceptional dedication, creativity, and strong work ethics at Tata Elxsi. With a solid grasp of technology and design thinking, paired with deep visual design expertise, she quickly became an invaluable team member.
Her adaptability shines across domains from Ad Tech to Digital News Media, and on the sports platform project she brought meticulous attention to UI design. Passionate and consistent, she always delivers results that make a lasting impact
Vikram Roy
Senior UI/UX Designer @ LTIMindtree
I had the privilege of seeing Deepika grow from an intern into an indispensable full-time designer. In both roles, she consistently exceeded expectations with her creativity and execution.
Beyond her talent, what sets her apart is her efficient communication and adaptability. She can fit any brief while maintaining exceptional quality, making her both an asset to any project and a joy to work with.
Sambit Kumar Pradhan
Assistant Director @ UID
Deepikaa shows a strong aptitude for independent inquiry, critical thinking, and innovative problem-solving. Skilled in UX research, system design, illustration, and branding, she brings a special focus on inclusive design and contextual research.
Her work blends thoughtful analysis with refined aesthetics, leading to well-informed design decisions. With empathy, sensitivity, and a commitment to continuous learning, she is always evolving as a designer.
These qualities make her an excellent fit for UX roles that demand innovation, user experience excellence, and growth.

Helloo
I’m a Product Designer, currently studying MA in Design Management at London College of Communication, UAL.
Previously worked as an UI/UX Designer at TATA Elxsi.
Designed across industries like Sports, Media, Entertainment, CMS, Chemical Engineering, and B2B SaaS, bringing versatility and depth to every project.
Projects
The making of: Order & Chaos
beIN Sports
Redesigned the sports website for Euro 2024 for the MENA region, focusing on content discovery, video consumption, and engagement. A modular and agile, user-first approach led to 3x video views/session, +518% engagement, and a +105% boost in site retention maximizing tournament-time impact
Project Duration:
1 Year
UI/UX
Design System
beIN Sports
Redesigned the sports website for Euro 2024 for the MENA region, focusing on content discovery, video consumption, and engagement. A modular and agile, user-first approach led to 3x video views/session, +518% engagement, and a +105% boost in site retention maximizing tournament-time impact
Project Duration:
1 Year
UI/UX
Design System

Cognitive Compass
Navigation is an essential system woven into the everyday lives of nearly everyone. While the neurodivergent community is well defined, not all needs are visible. Many people exist on the edge between neurotypical and neurodivergent, able to navigate but underserved by fast, noisy, and cluttered systems. This makes travel cognitively taxing and stressful, leading to anxiety, reduced autonomy, and lost engagement and revenue for businesses unaware they are pushing people away.
Project Duration:
Ongoing
Research
Strategy
Speculation

Soter Safety Consultancy
Developed a go-to-market strategy for Soter to launch HAZOP Edge, a B2B app aimed at redefining legacy HAZOP processes and breaking into a rigid, resistant industry. To help capture 5% of the UK HAZOP market, we designed a two-fold approach: a product-led strategy driven by a UI/UX proof of concept, supported by a detailed GTM strategy and execution roadmap
Project Duration:
10 weeks
UI/UX
Roadmap
B2B

What do my colleagues have to say?
Sayal Riyaz
Senior UX Designer @ TATA Elxsi
I had the pleasure of working with Deepika at Tata Elxsi, and she’s an outstanding design professional. On the beIN Sports project, she confidently led key tasks, guiding our five-member team with clarity and focus. Her calm “we’ll get it done” attitude, even under pressure, stood out.
She balanced creative thinking with business needs, built strong client trust quickly, and collaborated seamlessly across teams. Deepika brings fresh ideas, ownership, and impact, she’d be a valuable asset anywhere.
Chandrashekar Seivur
Principal Experience Designer @ TATA Elxsi
Deepikaa Raju has shown exceptional dedication, creativity, and strong work ethics at Tata Elxsi. With a solid grasp of technology and design thinking, paired with deep visual design expertise, she quickly became an invaluable team member.
Her adaptability shines across domains from Ad Tech to Digital News Media, and on the sports platform project she brought meticulous attention to UI design. Passionate and consistent, she always delivers results that make a lasting impact
Vikram Roy
Senior UI/UX Designer @ LTIMindtree
I had the privilege of seeing Deepika grow from an intern into an indispensable full-time designer. In both roles, she consistently exceeded expectations with her creativity and execution.
Beyond her talent, what sets her apart is her efficient communication and adaptability. She can fit any brief while maintaining exceptional quality, making her both an asset to any project and a joy to work with.
Sambit Kumar Pradhan
Assistant Director @ UID
Deepikaa shows a strong aptitude for independent inquiry, critical thinking, and innovative problem-solving. Skilled in UX research, system design, illustration, and branding, she brings a special focus on inclusive design and contextual research.
Her work blends thoughtful analysis with refined aesthetics, leading to well-informed design decisions. With empathy, sensitivity, and a commitment to continuous learning, she is always evolving as a designer.
These qualities make her an excellent fit for UX roles that demand innovation, user experience excellence, and growth.
Sayal Riyaz
Senior UX Designer @ TATA Elxsi
I had the pleasure of working with Deepika at Tata Elxsi, and she’s an outstanding design professional. On the beIN Sports project, she confidently led key tasks, guiding our five-member team with clarity and focus. Her calm “we’ll get it done” attitude, even under pressure, stood out.
She balanced creative thinking with business needs, built strong client trust quickly, and collaborated seamlessly across teams. Deepika brings fresh ideas, ownership, and impact, she’d be a valuable asset anywhere.
Chandrashekar Seivur
Principal Experience Designer @ TATA Elxsi
Deepikaa Raju has shown exceptional dedication, creativity, and strong work ethics at Tata Elxsi. With a solid grasp of technology and design thinking, paired with deep visual design expertise, she quickly became an invaluable team member.
Her adaptability shines across domains from Ad Tech to Digital News Media, and on the sports platform project she brought meticulous attention to UI design. Passionate and consistent, she always delivers results that make a lasting impact
Vikram Roy
Senior UI/UX Designer @ LTIMindtree
I had the privilege of seeing Deepika grow from an intern into an indispensable full-time designer. In both roles, she consistently exceeded expectations with her creativity and execution.
Beyond her talent, what sets her apart is her efficient communication and adaptability. She can fit any brief while maintaining exceptional quality, making her both an asset to any project and a joy to work with.
Sambit Kumar Pradhan
Assistant Director @ UID
Deepikaa shows a strong aptitude for independent inquiry, critical thinking, and innovative problem-solving. Skilled in UX research, system design, illustration, and branding, she brings a special focus on inclusive design and contextual research.
Her work blends thoughtful analysis with refined aesthetics, leading to well-informed design decisions. With empathy, sensitivity, and a commitment to continuous learning, she is always evolving as a designer.
These qualities make her an excellent fit for UX roles that demand innovation, user experience excellence, and growth.
Sayal Riyaz
Senior UX Designer @ TATA Elxsi
I had the pleasure of working with Deepika at Tata Elxsi, and she’s an outstanding design professional. On the beIN Sports project, she confidently led key tasks, guiding our five-member team with clarity and focus. Her calm “we’ll get it done” attitude, even under pressure, stood out.
She balanced creative thinking with business needs, built strong client trust quickly, and collaborated seamlessly across teams. Deepika brings fresh ideas, ownership, and impact, she’d be a valuable asset anywhere.
Chandrashekar Seivur
Principal Experience Designer @ TATA Elxsi
Deepikaa Raju has shown exceptional dedication, creativity, and strong work ethics at Tata Elxsi. With a solid grasp of technology and design thinking, paired with deep visual design expertise, she quickly became an invaluable team member.
Her adaptability shines across domains from Ad Tech to Digital News Media, and on the sports platform project she brought meticulous attention to UI design. Passionate and consistent, she always delivers results that make a lasting impact
Vikram Roy
Senior UI/UX Designer @ LTIMindtree
I had the privilege of seeing Deepika grow from an intern into an indispensable full-time designer. In both roles, she consistently exceeded expectations with her creativity and execution.
Beyond her talent, what sets her apart is her efficient communication and adaptability. She can fit any brief while maintaining exceptional quality, making her both an asset to any project and a joy to work with.
Sambit Kumar Pradhan
Assistant Director @ UID
Deepikaa shows a strong aptitude for independent inquiry, critical thinking, and innovative problem-solving. Skilled in UX research, system design, illustration, and branding, she brings a special focus on inclusive design and contextual research.
Her work blends thoughtful analysis with refined aesthetics, leading to well-informed design decisions. With empathy, sensitivity, and a commitment to continuous learning, she is always evolving as a designer.
These qualities make her an excellent fit for UX roles that demand innovation, user experience excellence, and growth.
Sayal Riyaz
Senior UX Designer @ TATA Elxsi
I had the pleasure of working with Deepika at Tata Elxsi, and she’s an outstanding design professional. On the beIN Sports project, she confidently led key tasks, guiding our five-member team with clarity and focus. Her calm “we’ll get it done” attitude, even under pressure, stood out.
She balanced creative thinking with business needs, built strong client trust quickly, and collaborated seamlessly across teams. Deepika brings fresh ideas, ownership, and impact, she’d be a valuable asset anywhere.
Chandrashekar Seivur
Principal Experience Designer @ TATA Elxsi
Deepikaa Raju has shown exceptional dedication, creativity, and strong work ethics at Tata Elxsi. With a solid grasp of technology and design thinking, paired with deep visual design expertise, she quickly became an invaluable team member.
Her adaptability shines across domains from Ad Tech to Digital News Media, and on the sports platform project she brought meticulous attention to UI design. Passionate and consistent, she always delivers results that make a lasting impact
Vikram Roy
Senior UI/UX Designer @ LTIMindtree
I had the privilege of seeing Deepika grow from an intern into an indispensable full-time designer. In both roles, she consistently exceeded expectations with her creativity and execution.
Beyond her talent, what sets her apart is her efficient communication and adaptability. She can fit any brief while maintaining exceptional quality, making her both an asset to any project and a joy to work with.
Sambit Kumar Pradhan
Assistant Director @ UID
Deepikaa shows a strong aptitude for independent inquiry, critical thinking, and innovative problem-solving. Skilled in UX research, system design, illustration, and branding, she brings a special focus on inclusive design and contextual research.
Her work blends thoughtful analysis with refined aesthetics, leading to well-informed design decisions. With empathy, sensitivity, and a commitment to continuous learning, she is always evolving as a designer.
These qualities make her an excellent fit for UX roles that demand innovation, user experience excellence, and growth.